Capital Candy

Solo Project / Logo Design / Graphis Gold Award Winner

Overview
For this project, I set out to redesign a logo for a company that I felt could use a fresh look. After looking into possible types of businesses that I could choose, I went with a candy store because that gives me a lot of opportunities to come up with a cool concept. I found a candy store called The Capital Candy Jar in Washington, D.C.

Goals
My main intention with this project was to modernize their old logo to appeal to the younger generation. I focused on simplifying the concept and bringing a playful attitude back into the brand; it is a candy store after all!