Capital Candy

Solo Project / Logo Design / Graphis Gold Award Winner

Overview
For this project, I set out to redesign a logo for a company that I felt could use a fresh look. After looking into possible types of businesses that I could choose, I went with a candy store because that gives me a lot of opportunities to come up with a cool concept. I found a candy store called The Capital Candy Jar in Washington, D.C.

Goals
My main intention with this project was to modernize their old logo to appeal to the younger generation. I focused on simplifying the concept and bringing a playful attitude back into the brand; it is a candy store after all!

Logo for Capital Candy featuring a winged chestnut with a black top hat, and the text 'CAPITAL CANDY' above.
Comparison of current and proposed logos for Capital Candy. The current logo features a blue and red design with the Capitol building, an American flag, and the text 'The Capital Candy Jar' in blue and red. The proposed logo depicts a black and red winged emblem with a stylized candy and the words 'Capital Candy' in black and red.
Stylized graphic of a winged bottle plus a stylized egg with a crown equals a winged bottle with a crown.
A collection of 12 hand-drawn candy and cookie illustrations, each labeled 'Capitol Candy Jar,' featuring various shapes and designs including a butterfly, jelly jar, striped candy, wrapped candy, star-shaped cookie, round cookie with dots, wrapped round candy, an angel cookie, a moon-shaped cookie, a bowl of small round candies, and a bird.
Collection of black and white logo designs featuring a stylized eagle with outstretched wings and a hat, with variations including text such as "Capitol Candy" and "Candy Jar," and elements like stars and arrows.
Three images with a bar indicating their energy levels: a bald eagle representing the environment, an American flag representing patriotism, and strawberries representing the food industry.
Swatch chart showing three colors labeled Feather, Strawberry, and Milk Chocolate with their respective hex codes and RGB values.
Logo designs for 'Capital Candy' featuring a stylized candy with wings and a top hat in different color schemes.
Cover page of a book titled "Capital Candy, The Candy Capital" with red stars on a white background, author's name HWT Artz.